Wedding Venue Marketing Tips to Increase Bookings

It is reported that couples tying the knot spend approximately one-half or more of their wedding budget on the venue. With couples starting their search for a venue within the first few months of getting engaged, and with all of the competition out there vying for wedding contracts, it’s important for venues that are catering to weddings and receptions to be in front of those couples when they are ready to start the planning stages.



 

Being in the right place at the right time is no accident. Here are a few marketing tips that wedding venues in Virginia can use to stay in front of their audience:

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  • Sizzle. There’s an old marketing adage: “Don’t sell me the steak; sell me the sizzle.” In other words, don’t simply sell the services you offer. Instead, tell engaged couples how your services can provide for all their needs. Be a problem solver. Although many couples do use wedding planners to assist them, you still need to look through the eyes of the people who will be making the final decisions.

  • Planners. Speaking of wedding planners, it certainly wouldn’t hurt to cozy up to local companies that offer wedding planning services. By knowing all that you have to offer their clients up front and without needing to do a lot of research, wedding planners may be more likely to recommend your venue more frequently.

  • Exposure. Your website is a virtual portal into your venue that allows people to see what you have to offer without making any upfront commitments. Make sure your website is easy to navigate, possibly even going so far as to dedicate a main navigation tap specifically to weddings/receptions. Also, be sure to include Search Engine Optimization tactics when it comes to your website content. The use of keywords is a good way to increase your rankings on web searches.



  • Social. Social media is also an important way to reach potential couples. The key is not to use sales-oriented messages in your posts, but to be engaging and show what you can offer. Pictures of happy faces and well-planned arrangements can go a long way.

  • Publications. Look into getting listed in venue directories to increase your reach. If possible, contact local magazines or newspapers to pitch ideas they might want to use for a story that will give your venue additional publicity.


  • Testimonials. Nothing sells other people on your services better than reading about how wonderful another couple’s wedding/reception was because of the efforts you put into serving them on their special day.

 

There are several wedding/reception venues available to couples in the Hampton Roads Virginia area. However, there aren’t many that can offer all-in-one services that include accommodations for the wedding party and guests, an outdoor venue for the wedding, an indoor venue for the reception (especially if rain is a factor), and inclusive services that take the pressure off the bride and groom to be on their special day. Flaunt your specialties.

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